Fashion activism is the practice of using fashion as a means of social change. It merges popular styles of dress, from clothing and shoes, to headwear and accessories, with efforts to implement social and political change. Fashion activism can be used as a form of protest, whether expressing dissent or support.

Generation Z are loud and proud about who they are. With the generation gap widening every decade, they’ve grown up in a completely different world to their parents. Educated by the internet and fueled by social media, they’re tired of previous generations’ attitudes towards politics and social norms. This generation are woke, active, and ready to change the world!
Woke (verb) def: to be aware. Aware of the many social and political issues we face today and actively educating yourself about them rather than ignoring them. Especially linked to issues relating to racism, gender, homophobia and social injustice etc. Are you woke?